Safeguard Data: Strengthening Your Cybersecurity Strategy
With cybersecurity market initiatives projected to reach $80 billion in 2017, it’s clear that protecting digital assets is more critical than ever. From terminal breaches at checkout lanes to data breaches targeting personal information, the growing number of e-commerce platforms and retailers has significantly increased the risk for small to medium-sized businesses, directly impacting their bottom line.
1. Eliminate Unnecessary Data
Data collection should be purposeful. If you don’t need it, don’t ask for it. The concept of “Big Data” isn’t about hoarding vast amounts of information; it’s about capturing data with velocity, variety, and volume — the three V’s of effective data management.
Conduct regular audits to identify and securely dispose of outdated files, whether they’re digital (like old SQL databases) or physical (paper documents). Use tools like File Shredder to safeguard data through secure deletion. Understanding which data is essential helps streamline customer inventories and ensures compliance with legal obligations.
2. Implement a Clear Privacy Policy
If you’re launching an app or managing a commercial website, having a visible, comprehensive privacy policy is not optional—it’s a legal requirement. Avoid generic, copy-paste templates; instead, craft a policy that accurately reflects your data handling practices and commitments to safeguard data and customer privacy.
A strong privacy policy fosters trust by clearly outlining:
- What data do you collect
- How it’s used and protected
- Your company’s obligations in safeguarding personal information
Transparency is key to building lasting relationships with your customers.
3. Prioritize Data Encryption
Encryption is your first line of defense to safeguard data against unauthorized access. It transforms sensitive data into unreadable code for anyone without the proper decryption key.
Every device—from desktops to mobile phones—can be vulnerable. Ensure your cybersecurity strategy includes:
- Robust encryption protocols for data at rest and in transit
- Limited endpoint access for employees to control data flow within your network
- Regular updates to encryption methods to stay ahead of evolving threats
Refer to resources like PCWorld’s encryption guides for practical implementation tips.
4. Develop a Security Response Plan
No system is immune to breaches. Even industry giants like Target and Home Depot have faced major cybersecurity incidents. That’s why having a comprehensive security response plan is essential to safeguard data during crises.
Your plan should include:
- Incident detection and reporting protocols
- Defined roles and responsibilities for response teams
- Communication strategies for stakeholders and customers
- Regular drills and updates to keep the plan effective
Preparation is key to minimizing damage during a cyber crisis.
5. The Data Responsibility Paradox
Handling customer data is a paradox of privilege and responsibility. Failing to safeguard data can lead to severe consequences, including legal action, financial loss, and reputational damage.
Best practices include:
- Regular security audits
- Employee training on data protection
- Compliance with industry standards like GDPR or CCPA
Strong data protection isn’t just a technical requirement—it’s a fundamental business obligation.
By prioritizing smart data management, encryption, and proactive security planning, your business can confidently safeguard data and navigate the complex cybersecurity landscape.
